When life gives you lemons, do you:A) Make lemonade;B) Learn to juggle; orC) Add a little vodka and soda? Story time! Ever wonder how I got interested in social media and turning Unleashing the Next Chapter into a Social Media Marketing & Management company? It’s honestly a lemons to lemonade story. I have always loved… Continue reading How I Discovered Lemonade and a New Business out of Life’s Lemons
It's been a crazy five months! I can't believe my last post was in October of 2020. I know this is unacceptable. I teach and preach that blogging is one of the best tools for building your tribe and engaging with your people. Your website, blog, and email list are the only cyber real estate… Continue reading Back to Normal with Q2 Social Media Intensive for Writers
Marketing and social media both get a lot of negative press, but what if it's not what you thought? What if Social Media Marketing & Management was the missing link in your success as an author or entrepreneur? Let me explain...
I'm tying up the loose ends as social media manager for Bouchercon2019. There were over 1700 attendees. There were multiple panels, interviews, and activities happening simultaneously for almost four days at the Hyatt Regency Dallas. It was a wonderful job that allowed me to go in and out of all the sessions and events, but… Continue reading Bouchercon2019 Dallas Convention Highlights
It's time for another behind the scenes and some tips you can use. I've worked in some form of marketing, advertising, research, coaching, teaching, consulting position for over thirty years (and yes, I'm proud of my silver strands--I've earned every one). In all those variations of my career, the one thing that is constant and… Continue reading Branding Collaboration at The Captain’s House on the Lake
It doesn't matter how long I've been doing something, there is always more to learn or better ways to implement that knowledge. I used to tell my kids to learn from my mistakes, as there are plenty of opportunities to make their own without repeating mine. With that in mind, here's my latest opportunity for… Continue reading Do You Know Your Worth?
Writers and entrepreneurs: Most of you know that in addition to writing, I also teach social media marketing strategy. This is what you must understand... On March 13, 2019, Facebook and Instagram (also owned by FB), were down most of the day. Sales, launches, online classes, and anything else hosted on those sites were crushed.… Continue reading Don’t put all your social media eggs in one basket!
I've gotten a number of questions about Twitter and scheduling posts recently. I'm hoping this will be useful for those new to Twitter, and those wanting up up their tweeting game. If you are already asking what the Twitterverse is, and what are people saying with all the shorthand and acronyms and abbreviations, then check… Continue reading Welcome to the Twitterverse–Learn how to Tweet on Auto
I treasured postcards as a child! Partly because I wished I was traveling, too, and I wanted to see and know everything. Partly because I collected stamps and loved when friends used unique local or commemorative stamps rather than the generic ones. And, partly because it meant with all the fun and exciting things they… Continue reading Do you still send postcards?
Today's #TuesdayTutorial applies to everyone who markets a product or service, but since I've been seeing this situation repeatedly in the #writingcommunity recently, I'm going to use it as my example. Make sure you know who your ideal client is, who your audience is, and that you are adequately sharing your service or product with… Continue reading Who’s Your IDEAL Audience?