Social Media

Don’t put all your social media eggs in one basket!

Writers and entrepreneurs: Most of you know that in addition to writing, I also teach social media marketing strategy. This is what you must understand... On March 13, 2019, Facebook and Instagram (also owned by FB), were down most of the day. Sales, launches, online classes, and anything else hosted on those sites were crushed.… Continue reading Don’t put all your social media eggs in one basket!

Social Media

Who’s Your IDEAL Audience?

Today's #TuesdayTutorial applies to everyone who markets a product or service, but since I've been seeing this situation repeatedly in the #writingcommunity recently, I'm going to use it as my example. Make sure you know who your ideal client is, who your audience is, and that you are adequately sharing your service or product with… Continue reading Who’s Your IDEAL Audience?