Branding Collaboration at The Captain’s House on the Lake

It's time for another behind the scenes and some tips you can use. I've worked in some form of marketing, advertising, research, coaching, teaching, consulting position for over thirty years (and yes, I'm proud of my silver strands--I've earned every one). In all those variations of my career, the one thing that is constant and …

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Do You Know Your Worth?

It doesn't matter how long I've been doing something, there is always more to learn or better ways to implement that knowledge. I used to tell my kids to learn from my mistakes, as there are plenty of opportunities to make their own without repeating mine. With that in mind, here's my latest opportunity for …

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Don’t put all your social media eggs in one basket!

Writers and entrepreneurs: Most of you know that in addition to writing, I also teach social media marketing strategy. This is what you must understand... On March 13, 2019, Facebook and Instagram (also owned by FB), were down most of the day. Sales, launches, online classes, and anything else hosted on those sites were crushed. …

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“Just right” is a myth–do it anyway

So many people are waiting for life and circumstances to be "just right" before launching that business, writing that book, starting a family, or unleashing the next chapter of life. Here's the big secret of those you think are successful: the time will never be "just right." If you want it bad enough, you sacrifice, …

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Welcome to the Twitterverse–Learn how to Tweet on Auto

I've gotten a number of questions about Twitter and scheduling posts recently. I'm hoping this will be useful for those new to Twitter, and those wanting up up their tweeting game. If you are already asking what the Twitterverse is, and what are people saying with all the shorthand and acronyms and abbreviations, then check …

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Focusing on the Process–Controlling the Work

On New Year's Eve, I had only one writerly meeting or event on my calendar for all of January, and honestly I was feeling a bit lonely. Still transitioning from the move, and catching up from the busy-ness of the holidays, I was having all the feels... both good and bad. I decided to focus …

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