Branding Collaboration at The Captain’s House on the Lake

It's time for another behind the scenes and some tips you can use. I've worked in some form of marketing, advertising, research, coaching, teaching, consulting position for over thirty years (and yes, I'm proud of my silver strands--I've earned every one). In all those variations of my career, the one thing that is constant and …

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Not your typical police procedural…

This review is long overdue, as I read the book months ago. I also should disclose that I read it mainly because, although I love mysteries, I had met Prakash Dighé through the Dallas, TX writing community and found him to be a very kind man who had lived an interesting life. I wanted to …

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Updates & 5 Productivity tips…

Sitting up, dressed, AND drinking coffee for the first time in almost 10 days. Maybe I'm starting to adapt to the med change? Oh, I hope so. So much I want to do... (If you're not sure what's been going on, check mine and Gizmo's social media. Links at the bottom of the page.) So …

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Do You Know Your Worth?

It doesn't matter how long I've been doing something, there is always more to learn or better ways to implement that knowledge. I used to tell my kids to learn from my mistakes, as there are plenty of opportunities to make their own without repeating mine. With that in mind, here's my latest opportunity for …

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Don’t put all your social media eggs in one basket!

Writers and entrepreneurs: Most of you know that in addition to writing, I also teach social media marketing strategy. This is what you must understand... On March 13, 2019, Facebook and Instagram (also owned by FB), were down most of the day. Sales, launches, online classes, and anything else hosted on those sites were crushed. …

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“Just right” is a myth–do it anyway

So many people are waiting for life and circumstances to be "just right" before launching that business, writing that book, starting a family, or unleashing the next chapter of life. Here's the big secret of those you think are successful: the time will never be "just right." If you want it bad enough, you sacrifice, …

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Welcome to the Twitterverse–Learn how to Tweet on Auto

I've gotten a number of questions about Twitter and scheduling posts recently. I'm hoping this will be useful for those new to Twitter, and those wanting up up their tweeting game. If you are already asking what the Twitterverse is, and what are people saying with all the shorthand and acronyms and abbreviations, then check …

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Do you still send postcards?

I treasured postcards as a child! Partly because I wished I was traveling, too, and I wanted to see and know everything. Partly because I collected stamps and loved when friends used unique local or commemorative stamps rather than the generic ones. And, partly because it meant with all the fun and exciting things they …

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Who’s Your IDEAL Audience?

Today's #TuesdayTutorial applies to everyone who markets a product or service, but since I've been seeing this situation repeatedly in the #writingcommunity recently, I'm going to use it as my example. Make sure you know who your ideal client is, who your audience is, and that you are adequately sharing your service or product with …

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Meet Author Kathleen Baldwin and her Stranje House series.

Writing is a strange profession. I don't know many other careers where you're expected to publicly critique and review your colleagues' work. Usually I feel awkward doing that, especially when it's somebody I know, but this time it's a pleasure. Those of you who read the Unleashing February newsletter know that I intended to read …

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